When William was living in Austin, TX, he spent a whole bunch of saturdays kayaking over to "party island" on Lady Bird Lake. He'd brave whatever microbes might be floating in that murky water for a chance to spend a few hours chatting with friends, drinking a few beers, and trying (and failing) to avoid a sunburn. One day, William and his friends decided to liven up the experience by playing flip cup on the side of a paddleboard. After playing a few rounds, William and his buddies got to talking about how, even though flip cup was fun, beer die was by far their favorite drinking game. This got William thinking - wouldn't it be great if there was a way to play beer die in the water?A few weeks later, William showed up to party island with a new drinking game - a prototype of an inflatable beer die table. It was an instant hit. Complete strangers started wading across party island and asking to play. People were diving into the water for bounces, drinking, laughing, splishing, splashing, and having an all-around great time!William wanted to share his new game with beer die enthusiasts across the country, so he called up his brother Jack for help. Jack put that B minus he got in business administration to work and figured out how to actually get the inflatable tables made, stored, and shipped. The rest is history!